Strategic Planning in Palestinian Public Universities and Its Role in Sustainable Development

Shumali, Suhair Ibrahim; Abuamsha, Mohammad Kamal; Nassar, Anas Jawad

This study aimed to identify the strengths and weaknesses of the Palestinian Public Universities and their opportunities and the threats they face, and the role that strategic planning has in sustainable development, the study used the descriptive analytical method, the study population was all the administrative and academic employees in the Palestinian public universities (PTUK and Al-Istiqlal university) with a total of 923 employees, a sample of 278 employees was taken based on, a questionnaire was developed to collect data on the strengths, weaknesses, opportunities, threats and development strategies and was distributed on the study sample. The study used Structural Equations Modeling (SEM) to analyze the data using the advanced statistical program Smart PLS-3, the study concluded that the Palestinian public universities take into consideration the strengths, weaknesses, opportunities and threats in the development of their strategies and administrators and academics participate in developing the Palestinian public universities strategic plan. The study recommended that the Palestinian public universities should provide new programs needed by the Palestinian market, in partnership with the local community and the commercial and industrial sectors, and to develop a plan for open and E-education and developing programs that guarantee the efficiency of outputs, in partnership with virtual universities that have long experience in such programs, and to support scientific research within the universities. .