Architecture Design of Agriculture Marketing Mobile Apps During Pandemic Era

Kusumawati, Yudhistya Ayu Miranti Nurul Huda Satrya Dirgantara Carvenoriega Obbyta Adzandy

The increasing positive cases of Covid-19 have quite significant impact on the Indonesia economy especially for Small and Medium Enterprises (SME’s). The Indonesian government is preparing a way to live side by side with the COVID-19 outbreak through less contact activity (LCA). Regarding the thematic efforts for economic recovery after the implementation of the new normal protocol, the adaptation process in people’s economic activities known as the Less Contact Economy (LCE) which can be interpreted as economic activity without contact, but by using digital communication equipment. This model of economic activity, which is strongly influenced by current technological trends, will certainly be the future of the world economy, as part of the 4.0 industrial revolution. For example: mobile apps based on e-commerce. Based on design thinking process, this paper proposes a practical interface design for mobile apps design. In this research, the researcher designing Graphical User Interface (GUI) for mobile apps based on e-commerce “Tuku Sayur” to marketing and distribute agriculture products during pandemic. GUI is one of the most important issues in development of mobile apps. The major problem in the interface design mostly caused by unique feature of mobile device. This is quite challenging for designer how to present clear user interface on a limited screen without overload. The Semantic Differential method was used to understand the impression captured by respondents on the GUI design of Tuku Sayur application. This research is very important to help farmers to marketing and distributing agriculture products through mobile apps. Hopefully, this research can be used as a reference to published mobile apps to support less contact economy in order to makes the economy relatively productive during the pandemic.