Use of Obstetric Practice Web Sites to Distribute Zika Virus Information to Pregnant Women During a Zika Virus Outbreak

Lehnert, Jonathan D.; Ellingson, Mallory K.; Goryoka, Grace W.; Kasturi, Raghuraj; Maier, Emily; Chamberlain, Allison T.

Practice characteristics from each practice Web site were recorded including the practice address, type of practice (independent practices that provided only obstetric care or obstetrics and gynecologic care [OB-GYN-only practices]; independent practices that offered care in a variety of specialties; practices affiliated with nonuniversity hospitals or hospital systems; and practices affiliated with university hospitals or hospital systems), and the apparent presence of practice-sponsored social media accounts (Facebook page, Twitter feed). Social media accounts were included only if they were explicitly linked to and accessible from the practice Web site. During the January data collection period, social media feeds were reviewed back to January 1, 2016. During the August data collection period, social media feeds were reviewed back to July 29, 2016.