Culture Change Towards New Work Concepts

Helmold, Marc

The world of work has been significantly impacted by the COVID-19 pandemic and is undergoing fundamental and structural changes (Lauer, 2020). In addition, global trends, fierce competition on a global scale and climate change are changing the work environment permanently (Helmold, 2020). New Work is the epitome of this transformation. There are many triggers for this development. Digitization, connectivity and globalization as well as demographic change are among the causes of the change in the world of work. The question of how we deal with the megatrend New Work is becoming increasingly important for companies (Evsan, 2020). The reason why is that companies have to compete not only between themselves, they also have to compete for talents and employees. New Work measures and concepts are one opportunity to win this battle for talents (Bergmann, 2019). New technologies, digitization, automation and comprehensive networking mean that certain professions are becoming superfluous. Industrial production has changed radically in recent decades. The new way of thinking, the desire for change, the desire for meaning, personal development but also digitalization and thus also the developments in the field of artificial intelligence will pose more and more people in the “old working world” the question of what they want to do in the future (Bergmann, 2019). The observer quickly ends up with the questions: