Task-specific information outperforms surveillance-style big data in predictive analytics

Bjerre-Nielsen, Andreas; Kassarnig, Valentin; Lassen, David Dreyer; Lehmann, Sune

Increasingly, human behavior can be monitored through the collection of data from digital devices revealing information on behaviors and locations. In the context of higher education, a growing number of schools and universities collect data on their students with the purpose of assessing or predicting behaviors and academic performance, and the COVID-19–induced move to online education dramatically increases what can be accumulated in this way, raising concerns about students’ privacy. We focus on academic performance and ask whether predictive performance for a given dataset can be achieved with less privacy-invasive, but more task-specific, data. We draw on a unique dataset on a large student population containing both highly detailed measures of behavior and personality and high-quality third-party reported individual-level administrative data. We find that models estimated using the big behavioral data are indeed able to accurately predict academic performance out of sample. However, models using only low-dimensional and arguably less privacy-invasive administrative data perform considerably better and, importantly, do not improve when we add the high-resolution, privacy-invasive behavioral data. We argue that combining big behavioral data with “ground truth” administrative registry data can ideally allow the identification of privacy-preserving task-specific features that can be employed instead of current indiscriminate troves of behavioral data, with better privacy and better prediction resulting.