Economic Recovery for Tourism Sector Based on Social Media Data Mining

Kurniawan, C.; Nurmandi, A.; Muallidin, I.; Kurniawan, D.; Salahudin,

The purpose of this research is to look at the Indonesian government’s strategy for economic recovery in the tourism sector due to the severe impact of COVID-19. This study analyzes the Ministry of Tourism’s Twitter account in promoting tourism after the COVID-19 pandemic. The method used in this study was Q-DAS (Qualitative Data Analysis). The software was Nvivo 12 plus. Stages of data analysis with Nvivo 12 plus captured data, data import, data coding, data classification, and data display. The results indicated the role of the Ministry of Tourism’s Twitter account in promoting massive promotion. The Ministry of Tourism has actively promoted tourism in 2021 with various hashtags and community sentiments that are pretty positive in responding to tourism recovery due to the decline in tourism. © 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.