COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis

Brian Houston, J.; Thorson, Esther; Kim, Eunjin (Anna); Mantrala, Murali K.

The COVID-19 outbreak began in December 2019 and soon became a global pandemic, resulting in major public health consequences for countries across the world. As the COVID-19 outbreak evolved, individuals were challenged to understand the risk of COVID-19 and to identify ways to stay safe. This understanding was accomplished through COVID-19 communication ecologies that consist of interpersonal, organizational, and mediated communication resources. In the current study, we examine the U.S. COVID-19 communication ecology in September 2021. We introduce the communication ecology network (CEN) model, which posits that similar useful communication resources will cluster in a communication ecology, and we use network analysis for visualization of the ecology. Our results indicate a robust COVID-19 communication ecology. The most important communication resources in the ecology were partisan and organizational communication resources. We identify and discuss five clusters within the COVID-19 communication ecology and examine how use of each of these clusters is associated with belief in COVID-19 misinformation. Our use of network analysis illustrates benefits of this analytical approach to studying communication ecologies.