Why are conservatives less concerned about the coronavirus (COVID-19) than liberals? Comparing political, experiential, and partisan messaging explanations

Conway, Lucian Gideon; Woodard, Shailee R.; Zubrod, Alivia; Chan, Linus

Given research revealing conservatives are more sensitive to disease threat, it is curious that U.S. conservatives were less concerned than liberals with the COVID-19 pandemic. Across four studies that spanned almost ten months throughout the pandemic, we evaluated three potential reasons why conservatives were less concerned: (1) Motivated Political reasons (conservatives held COVID-specific political beliefs that motivated them to reduce concern), (2) Experiential reasons (conservatives were less directly affected by the outbreak than liberals), and (3) Conservative Messaging reasons (differential exposure to/trust in partisan conservative messaging). All four studies consistently showed evidence that political (and not experiential or partisan messaging) reasons more strongly mediated conservatives' lack of concern for COVID-19. Additional analyses further suggested that while they did not serve as strong mediators, experiential factors provided a boundary condition for the conservatism➔perceived threat relationship. These data on over 3000 participants are consistent with a new model of the ideology-disease outbreak interface that can be applied to both the ongoing pandemic and future disease outbreaks.