Empowering Destinations Aftercovid. Boosting Confidence through the Sdgs Application and the 'glocal' Development

Punzon, J. G.

We are facing the most unexpected situation in the travel & tourism industry: An industry that has shut down due to closed borders and confinements of entire cities, etc. (Qiu et al., 2020). In this paper, we want to share a suitable (feasible) way to empower destinations after the crisis caused by covid-19. To be able to leave this stage of health safety and security crisis behind, an involved collaboration between all the stakeholders is imperative. This includes actors from the public sector to the smallest private tourism companies, and it involves local citizens as well as the different social collectives. This collaboration must be based on an atmosphere of common trust that creates the foundations for paradigm of global recovery thinking but acting at a local level. This, in turn must take inspiration and action from the application of the sdgs, not leaving anyone behind, neither tourism industry professionals nor the social movements born as a result of this pandemic. It is time for using this 'glocal' vision to strengthen destinations.