Retweeting for COVID-19: Consensus building, information sharing, dissent, and lockdown life

Thelwall, Mike; Thelwall, Saheeda

Purpose: Public attitudes towards COVID-19 and social distancing are critical in reducing its spread. It is therefore important to understand public reactions, information dissemination and consensus building in all major forms, including social media. This article investigates important issues reflected on Twitter. Design/methodology/approach: A thematic analysis of the most retweeted English-language tweets on Twitter mentioning COVID-19 during March 10-29, 2020. Findings: The main themes identified for the 87 qualifying tweets accounting for 14 million retweets were: lockdown life; attitude towards social restrictions; politics; safety messages; people with COVID-19; support for key workers; work; and COVID-19 facts/news. Research limitations/implications: Twitter played many positive roles, mainly through unofficial tweets. Users shared social distancing information, helped build support for social distancing, criticised government responses, expressed support for key workers, and helped each other to cope with social isolation. A few popular tweets not supporting social distancing show that government messages sometimes failed. Practical implications: Public health campaigns in future may consider encouraging grass roots social web activity to support campaign goals. At a methodological level, analysing retweet counts emphasised politics and ignored practical implementation issues. Originality/value: This is the first qualitative analysis of general COVID-19-related retweeting.