Should e-Learning Providers Encourage Users to Set a Target Score?

Kato, Takumi

The need for e-learning continues to increase due to technological innovation and social changes. As service providers, it is extremely important to understand the factors that increase user satisfaction and continue to improve services. It is recognized that it is important to achieve targets to increase the satisfaction of education. However, the negative effect of not having a target has not been sufficiently discussed. Therefore, in this study, based on the results of an online survey of Japanese business persons who take the e-learning Test of English for International Communication (TOEIC), the positive effects of achieving targets and the negative effects of the non-existence of targets were evaluated. The target was to set the TOEIC score and make a judgment in relation to the achievement of the actual test. As a result of an evaluation by the logistic regression model, significant effects were confirmed. Therefore, it is considered that service providers not only improve the quality of education and the environment, but they also encourage users to set concrete targets.