Author: Ren, Wei; Zhu, Xiaowen; Hu, Yi
                    Title: Differential effects of traditional and social media use on COVID-19 preventive behaviors: The mediating role of risk and efficacy perceptions.  Cord-id: nydfp5gr  Document date: 2021_4_28
                    ID: nydfp5gr
                    
                    Snippet: The study explored how traditional and social media use produced various cognitive responses toward COVID-19, including perceived severity, susceptibility, and efficacy, and direct and indirect facilitation of COVID-19 preventive behaviors. We tested the hypotheses on data collected from 433 university students in Wuhan, China, using structural equation modeling. We found that traditional media enhanced engagement for preventive behaviors both directly and indirectly by enhancing perceived sever
                    
                    
                    
                     
                    
                    
                    
                    
                        
                            
                                Document: The study explored how traditional and social media use produced various cognitive responses toward COVID-19, including perceived severity, susceptibility, and efficacy, and direct and indirect facilitation of COVID-19 preventive behaviors. We tested the hypotheses on data collected from 433 university students in Wuhan, China, using structural equation modeling. We found that traditional media enhanced engagement for preventive behaviors both directly and indirectly by enhancing perceived severity and efficacy, whereas social media showed no impact on preventive behaviors, either directly or indirectly. Furthermore, the direct effect of traditional media on preventive behaviors was markedly stronger than the indirect effect through perceptions.
 
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