Author: Ruiz Andrade, José Gabriel; Omaira Cecilia, MartÃnez Moreno; Verján Quiñones, Ricardo; Robledo Fernández, Juan Carlos
Title: Marketing Information Systems in the Management of COVID-19 Cord-id: c59c45xh Document date: 2021_2_16
ID: c59c45xh
Snippet: During the health contingency, marketing information systems constitute one of the main areas of control in public institutions, because the environment where they carry out their activities becomes increasingly complex. The speed with which data is generated, communication and the increase in uncertainty in the environment, generate that information becomes a key element for the management of COVID-19, therefore the importance of having a system that generates reliable, timely and effective inf
Document: During the health contingency, marketing information systems constitute one of the main areas of control in public institutions, because the environment where they carry out their activities becomes increasingly complex. The speed with which data is generated, communication and the increase in uncertainty in the environment, generate that information becomes a key element for the management of COVID-19, therefore the importance of having a system that generates reliable, timely and effective information that supports making more accurate decisions based on the objectives to be achieved.
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