TAM model for e-health implementation in rural areas of Uttarakhand, post COVID-19 pandemic: TAM model for e-health implementation: A study of rural areas of Uttarakhand during post covid

Kataria, P.; Dang, G. P.; Kaur, D.; Singh, P.; Gupta, V. P.

OBJECTIVE: The present study aim to find out the factors that has an influence and impacts the actual use of e-Health during post COVID-19 pandemic on the lines of TAM (technology acceptance model) and further suggest ways for effective implementation and adoption of e-Health by the rural patients. DESIGN & SETTING: The study was conducted on a total of 243 rural patients who had experienced e-Health services. Structural Equation Modeling has been used for analysis of data. RESULTS: The analysis revealed that ‘perceived usefulness’, ‘perceived ease of use’, ‘privacy’ and ‘trust’, all had considerable impact on the ‘intention to use’ which further significantly impacts the ‘actual use’. CONCLUSION: Using in-depth interviews, both patients and physicians, practice of evidence-based e-Health interventions was identified for effective implementation and adoption of e-Health, which further helps to provides an equitable healthcare services to both urban and rural population. © 2021 Australasian College of Health Service Management. All Rights Reserved.