Real-time information on air pollution and avoidance behavior: evidence from South Korea

Yoo, Geunsik

This study provides new empirical evidence on the relationship between information about air pollution and avoidance behavior. Many countries provide real-time information to describe the current level of air pollution exposure. However, little research has been done on people’s reactions to that real-time information. Using data on attendance at professional baseball games in South Korea, this study investigates whether real-time information on particulate matter affects individuals’ decisions to participate in outdoor activities. Regression models that include various fixed effects are used for the analysis, with the results showing that real-time alerts reduce the number of baseball game spectators by 7%, and that the size of the effect is not statistically different from that of air pollution forecasts. The study demonstrates that providing real-time information can be a way to protect the public’s health from the threat of air pollution. Moreover, the findings suggest that having easy access to the relevant information and an awareness of the risks involved are necessary for a real-time information policy to succeed.