Data Protection Around the World: Future Challenges

Kiesow Cortez, Elif

As new technology becomes more integrated in daily tasks, new challenges to the right to the protection of personal data arise. GDPR aims to be technology neutral to make sure that the protection of the personal data does not depend on the techniques used in processing and is adoptable to the use of new technologies. This chapter will focus on European Data Protection Board guidelines and reports to highlight future GDPR compliance challenges to data protection and privacy in three prominent domains: (1) automated decision making, profiling and artificial intelligence, (2) face recognition technology and video processing, and (3) the newly emerged discussions on public health on the use of contact tracing apps with regards to the coronavirus pandemic and COVID-19. This chapter concludes by highlighting the importance of finding a balance between the right to protection of personal data without hindering the use and the development of innovative technologies in the EU.