Analysis of Influencing Factors of Online Performance’s Consumption Experience During the Epidemic of Corona Virus Disease 2019

Tasaki, S.

With the outbreak and unstable development of COVID-19, its instability has blocked people’s inherent willingness and channel of free travel. As a real-time cultural demand, online performance has temporarily replaced the physical theater and offline performance, attracting more and more consumers’ attention and meeting the entertainment needs in emergency situations. This paper will take COVID-19 as the background, mainly through the way of questionnaire survey and using Decision-Making Trial and Evaluation Laboratory (DEMATEL) to analyze the relationships among critical decision-making factor and different influencing factors that influence the consumption experience of online performance, and to summarize the advantages of the development model and the methods to improve the consumption experience of online performance under the current epidemic situation, so as to provide positive guidance for the development direction of online performances under the situation of future epidemic prevention and control. © 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.