Author: Reyna, Valerie F.
Title: Of Viruses, Vaccines, and Variability: Qualitative Meaning Matters Cord-id: rtyhmgb2 Document date: 2020_6_3
ID: rtyhmgb2
Snippet: Abstract Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and there are predictable mismatches in risk perception between laypeople and experts. Hence, risk communication should convey the qualitative, contextualized meaning of risk.
Document: Abstract Deaths from COVID-19 depend on millions of people understanding risk and translating this understanding into risk-reduction behaviors. Although numerical information about risk is helpful, numbers are surprisingly ambiguous, and there are predictable mismatches in risk perception between laypeople and experts. Hence, risk communication should convey the qualitative, contextualized meaning of risk.
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