Influence of the Pandemic Dissemination of COVID‐19 on Facial Rejuvenation: A Survey of Twitter

Pang, Ran; Wei, Zhiru; Liu, Wenhui; Chen, Zong; Cheng, Xu; Zhang, Han; Li, Guangshuai; Liu, Linbo

BACKGROUND: With the pandemic dissemination of COVID‐19, attitude and sentiment surrounding facial rejuvenation have evolved rapidly. AIMS: The purpose of this study was to understanding the impact of pandemic on the attitude of people towards facial skin rejuvenation. METHODS: Twitter data related to facial rejuvenation were collected from January 1, 2020, to April 30, 2020. Sentiment analysis, frequency analysis, and word cloud were performed to analyze the data. Statistical analysis included two‐tailed t‐tests and chi‐square tests. RESULTS: In the post‐declaration, the number of tweets about facial rejuvenation increased significantly, and the search volume in Google Trends decreased. Negative public emotions increased, but positive emotions still dominate. The words frequency of “discounts” and “purchase” decreased. The dominant words in word cloud were “Botox”, “facelift”, “hyaluronic” and “skin”. CONCLUSION: The public has a positive attitude toward facial rejuvenation during the pandemic. In particular, minimally invasive procedures dominate the mainstream, such as “Botox”, “Hyaluronic acid” and “PRP”. The practitioners could understand the change of the public interest in facial rejuvenation in time and decide what to focus on.