Covid -19: Performance of e-commerce in Morocco

Abyre, Asmaa; Jibraili, Zineb; Anouar, Hajar

The Coronavirus feeds easily on the effects of globalization. Thus, beyond the social dimension of this pandemic, the problem of Covid-19 poses another acute psychosocial concern. Spread of this virus has led us to several questions related to socio-economic phenomena, from which stems two major problematics of this article and which are as follows: Has the period of confinement changed the behavior of Moroccan consumers? What is the effect of social anxiety and modification of economic situation caused by covid-19 on the change in consumer behavior in Morocco? In order to deal with this subject, we adopted a quantitative study by administering an online questionnaire that was shared and disseminated on social networks. The results of our study showed firstly that there has been a remarkable change in the habits of Moroccan citizens, due to the period of confinement, marked mainly by the orientation towards e-commerce, which performed during this period of health crisis. Secondly, we were able to conclude that the increase in the level of anxiety had a positive impact on the change in the behavior of consumers, who turned much more towards e-commerce.