Author: Airhihenbuwa, C.O.; Iwelunmor, J.; Munodawafa, D.; Ford, C.L.; Oni, T.; Agyemang, C.; Mota, C.; Ikuomola, O.B.; Simbayi, L.; Fallah, M.P.; Qian, Z.; Makinwa, B.; Niang, C.; Okosun, I.
Title: Culture Matters in Communicating the Global Response to COVID-19 Cord-id: ugjibxg0 Document date: 2020_7_9
ID: ugjibxg0
Snippet: Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequit
Document: Current communication messages in the COVID-19 pandemic tend to focus more on individual risks than community risks resulting from existing inequities. Culture is central to an effective community-engaged public health communication to reduce collective risks. In this commentary, we discuss the importance of culture in unpacking messages that may be the same globally (physical/social distancing) yet different across cultures and communities (individualist versus collectivist). Structural inequity continues to fuel the disproportionate impact of COVID-19 on black and brown communities nationally and globally. PEN-3 offers a cultural framework for a community-engaged global communication response to COVID-19.
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