Mediating effect of behavioural intention on podcast acceptance

Ifedayo, Adu Emmanuel; Ziden, Azidah Abu; Ismail, Aziah Binti

This research contributes to knowledge in mediating effect of lecturers’ behavioural intention towards the acceptance of podcasts technology in universities. A cross-sectional quantitative research design was involved in this study. Also, a total of eight hundred and twenty-nine (829) lecturers participated in this research from three different south-west Nigeria Federal universities. The research instrument was titled lecturer’s acceptance questionnaire (LAQ) with a calculated Cronbach’s alpha of .919, which confirmed the instrument validity. The gathered data was analysed by using both descriptive and inferential statistics. The formulated hypothesis was tested at .05 level of significance. The result from descriptive analysis of data suggested that behavioural intention was at a low level among lecturers and the results of hypothesis testing revealed the effect of behavioural intention as partial mediator of podcast acceptance. Based on these findings relevant conclusions and recommendations were suggested in this research.