Coworking spaces as talent hubs: The imperative for community building in the changing context of new work

Orel, Marko; Mayerhoffer, Manuel; Fratricova, Jana; Pilkova, Anna; Starnawska, Marzena; Horvath, Dora

Coworking spaces are flexible and shared work environments that make a significant effort to connect users with supportive networks that commonly result in efficient work outputs, a high level of collaboration and knowledge transfer. Recent years have seen swift growth and popularisation of the coworking model, making these spaces an integral part of local entrepreneurial ecosystems and transforming them into the localised pools of specialised talent. However, little research has been conducted to understand the role of human talent in coworking spaces, indicating a knowledge gap in human resource management and the role of contemporary coworking environments. Therefore, the purpose of the following paper is to contextualize coworking spaces as (local) talent hubs by investigating how they tend to build their identity on their userbase. The manuscript explores the managerial practices and mediation techniques by presenting empirical evidence and subsequent analysis of talent attraction and retention mechanisms commonly used in coworking environments. The study shows that by facilitating interaction and collaboration between users, coworking spaces offer support throughout the business life cycle and identify themselves as local accelerators of entrepreneurship and talent development within their local environments. SUPPLEMENTARY INFORMATION: The online version contains supplementary material available at 10.1007/s11846-021-00487-4.