The role of social media in primary care

Rashid, Aneesa Abdul Kamarulzaman Ahmed Sulong Sakinah Abdullah Suhazeli

Because primary care doctors are usually the first line of contact for patients, they are the most easily accessible and most instrumental in using social media to steer the public toward proper information on healthcare. Roles and Benefits of SM In the United States, it has been reported that up to 80% of internet users have searched online for health information, which may influence their medical decision making and health-related behaviors.3 A study conducted on an online support group for patients with prostate cancer found that almost one-third (29%) revised their initial treatment decisions after joining the support group. The use of SM is crucial in this era of digital living, but may engender negative consequences;several factors require consideration during SM use, such as potential disrespect for confidentiality, the possibility of misuse of SM platforms by patients and the risk of uploading unprofessional content.5 Specifically for healthcare researchers and clinicians, use of SM is predominantly for both recreational and professional purposes. In a nationwide study in Australia, primary care doctors were reported to use SM more than hospital-based specialists did, thereby highlighting the potential of these platforms' use.17 It is essential that primary care doctors be aware of this matter because disregarding SM and its content as of little importance may cause resentment among patients and later prompt them to find inaccurate information elsewhere, such as on 'alternative' treatments with little or no 'alternative' treatments with little or no scientific evidence.10,11 As gatekeepers, it is essential for healthcare professionals to acknowledge the ideas, concerns and expectations of their patients, even if SM has influenced all three.