Humans, Other Animals and ‘One Health’ in the Early Twenty-First Century

Cassidy, Angela

Animal images are central to the visual strategies employed by OH advocates as they seek to persuade colleagues, funders and policy-makers of OH's merits. These images appear occasionally in journal articles, but more prominently in the 'grey' literature of policy reports, the websites of conference and advocacy groups, and mass media coverage of OH. This material can offer further insights, beyond the more constrained form of scientific publishing, into the place of animals in OH. Its imagery consists of logos, infographics, diagrams and photographs, which are used in a variety of ways: most obviously to envisage ideal relationships between human, animal and environmental health; as logos highlighting the 'brand' of particular organizations and events; and to Animals and Man's Wellbeing (1970) illustrate specific examples of the OH approach. Animals and ideas about animals appear throughout, alongside more 'realistic' photographic images of people, and of human-animal interactions.