Author: Watkins, Rochelle E; Cooke, Feonagh C; Donovan, Robert J; MacIntyre, C Raina; Itzwerth, Ralf; Plant, Aileen J
Title: Influenza pandemic preparedness: motivation for protection among small and medium businesses in Australia Document date: 2007_7_17
ID: 08gqn86z_6
Snippet: Investigations of the effectiveness of health threat communications are supportive of the protection motivation theory framework [11] , finding that communication effectiveness is associated with the extent to which the communications present real but controllable threats [12] . The health belief model [13, 14] also conceptualises behaviour as dependent upon individual perceptions including the perceived likelihood and severity of the potential h.....
Document: Investigations of the effectiveness of health threat communications are supportive of the protection motivation theory framework [11] , finding that communication effectiveness is associated with the extent to which the communications present real but controllable threats [12] . The health belief model [13, 14] also conceptualises behaviour as dependent upon individual perceptions including the perceived likelihood and severity of the potential health threat, and the perceived effectiveness of responses to the threat. Similarly, research has supported the importance of health belief model constructs in behaviour change [15] , particularly where illness avoidance and perceived threat are of central importance [16, 17] .
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