Author: Watkins, Rochelle E; Cooke, Feonagh C; Donovan, Robert J; MacIntyre, C Raina; Itzwerth, Ralf; Plant, Aileen J
Title: Influenza pandemic preparedness: motivation for protection among small and medium businesses in Australia Document date: 2007_7_17
ID: 08gqn86z_49
Snippet: We found that only a small proportion of small and medium sized businesses in Australia have made formal plans to guide their response in the event of pandemic influenza. Effective communication strategies and support structures to promote preparedness for pandemic influenza are essential to facilitate large-scale community involvement in response efforts. Findings from this study provide knowledge which can be used in the preparation of strategi.....
Document: We found that only a small proportion of small and medium sized businesses in Australia have made formal plans to guide their response in the event of pandemic influenza. Effective communication strategies and support structures to promote preparedness for pandemic influenza are essential to facilitate large-scale community involvement in response efforts. Findings from this study provide knowledge which can be used in the preparation of strategies to enable the effective delivery of information on preparedness for businesses. Our results indicate that to motivate improved planning among the small and medium business sector, campaigns targeting small and medium businesses should emphasise the severity of the consequences to their businesses if a pandemic were to occur, and, at the same time, reassure them that there are effective strategies capable of being implemented by small and medium businesses to deal with a pandemic.
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