Title: Atti del 52° Congresso Nazionale: Società Italiana di Igiene, Medicina Preventiva e Sanità Pubblica (SItI) Document date: 2019_10_15
ID: jkke8ije_162
Snippet: To date, in Italy, 54.8 million subjects are active on the web (92% market penetration index -MPI -in comparison to general population numerousness) and 35 million subjects are active on social media (59% MPI) 4 . This short report aims to evaluate the up-to-date role of Social Media in Public Health issues and the possible future opportunities to meet the communication needs of general population......
Document: To date, in Italy, 54.8 million subjects are active on the web (92% market penetration index -MPI -in comparison to general population numerousness) and 35 million subjects are active on social media (59% MPI) 4 . This short report aims to evaluate the up-to-date role of Social Media in Public Health issues and the possible future opportunities to meet the communication needs of general population.
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